6 Fine reasons to prove that video marketing is important for running a successful eCommerce company

We know the importance of having a good quality video for your eCommerce website and we also know how hard it is to find it.

Buying the right equipment is quite expensive and if you manage to buy them, you may not have the necessary training or knowledge about product marketing. That is why several eCommerce websites have to limit themselves with images and graphics, which are not quite attractive. In such cases, we would strongly suggest you hire the professional video services Singapore, and the best part is that they are both trained and have all the necessary equipment.

Product video stats that every marketer in Singapore needs to know

All over the globe, product videos are considered as the most efficient content type to sell products and services. You must keep the entire product information, how to use, or how to fix certain issues in written format. But along with that if you can make an attractive product video, people would love to see it and would come back anytime.

These days, we must say that more than half of marketers in Singapore are investing in a product or service-related videos as it is bringing them more profit.

Based on the recent market survey, we would like to give information that will enthrall you from the inside. After conducting a thorough survey, it was found that more than 73% of the visitors who watch product videos would like to make the purchase as well. For a normal product video, you won’t have to invest a lot or hire known celebrities, but indulging a professional video company Singapore will suffice.

After asking multiple eCommerce owners in Singapore, we have found that more than 92% of the markets believe that product video is an important part of the strategy. The more surprising fact is that after conducting the same survey in 2015, the number of markets that were interested in video marketing was constricted to 78%. In just 5 years, the number went up by 14%, so you can understand the importance is only growing.

More than 87% of the consumers find it quite beneficial to watch a brand video or advertisement and gain knowledge about the products.

In a recent survey, more than 55% of consumers have claimed that product videos have helped them to make purchasing decisions.

6 Tips to promote your brand video over the internet

Video marketing is one of the most effective ways to attract more organic traffic and turn them into your loyal customers. To do that you can’t just stop at making a good quality video, but you will need to optimize them properly.

You need to know where your product videos will mostly be viewed. As if you are planning to engage the young adults or teenagers, you will need to optimize your videos for all the social media tools.
People judge a book by its covers and the same goes for the videos as people will click on the video only if the thumbnail is attractive. So, we would suggest you not to ignore it and design the best thumbnail that is relevant to the video and the product.
The product videos must be SEO-friendly or you will not get the top position in the search results
Use all the social media platforms to promote your product video
Don’t forget to ask your viewers to share the video
Integrate your brand video with other marketing strategies